Self-reported
All three answers are provided by you, unverified. The result reflects your own perception of your operations, not an audit.
Methodology
How the revenue-leak calculator is calculated.
This page explains exactly what the homepage calculator measures, its assumptions, its limits, and what not to conclude from it.
Last updated: July 18, 2026.
What the calculator measures
The calculator does not measure any real data from your store. It applies a set of assumptions to three answers you provide — declared monthly revenue, how you currently track operations, how often things escape tracking — to produce two indicative ranges.
Potentially exposed activity
The share of your declared revenue that, based on your answers, may lack reliable follow-through (unconfirmed order, unchased payment, misaligned stock, customer never reactivated). This is not a measured loss — it's an estimated risk zone.
Value potentially better handled
A fraction of the exposed activity — not of your total revenue — that better centralization could help handle. This is not promised additional revenue; it's an order of magnitude for the improvement potential.
Why this isn't an accounting figure
Neither range comes from an accounting measurement, an audit, or aggregated data from Trakoli customers. They're based on declarative scenarios: you answer how you organize your operations today, and the calculator applies a risk assumption associated with that type of organization. Real revenue can be affected by dozens of factors the calculator doesn't know about — seasonality, competition, product quality, delivery execution.
The exact assumptions
The calculator combines two answers (current organization × leak frequency) to pick a range from the table below. The revenue question only scales these percentages.
| Organization | Frequency | Exposed activity | Share potentially better handled* |
|---|---|---|---|
| Centralized system | Rarely | 3% to 4% | 15% to 20% |
| Centralized system | Sometimes | 4% to 6% | 20% to 25% |
| Centralized system | Often | 6% to 8% | 25% to 30% |
| Several tools/people | Rarely | 8% to 10% | 25% to 30% |
| Several tools/people | Sometimes | 10% to 15% | 30% to 45% |
| Several tools/people | Often | 13% to 18% | 35% to 50% |
| Messages, screenshots, memory | Rarely | 15% to 18% | 30% to 40% |
| Messages, screenshots, memory | Sometimes | 18% to 22% | 40% to 50% |
| Messages, screenshots, memory | Often | 22% to 25% | 50% to 60% |
* This percentage applies to the exposed activity, not to total revenue. See the distinction below.
The figure shown at the top of the homepage ("for every US$10,000, US$1,500 to US$2,500 may remain exposed") corresponds to the top row of this table — the "messages, screenshots, memory" scenario — used as an illustration of a higher-risk case, not as a representative average across all merchants.
Revenue, margin, exposed value, recoverable value: four different things
Declared revenue
The figure you enter into the calculator. It is not your margin — no notion of cost or profitability enters the calculation.
Exposed value
A share of declared revenue, not of margin, that may lack follow-through under the chosen scenario.
Potentially recoverable value
A share of the exposed value — so a smaller amount than the exposed value itself — that better centralization could help handle.
What it is not
Not guaranteed additional revenue, not a cost reduction, and not a result measured across Trakoli customers.
Worked examples for US$10,000 in monthly revenue
At "Sometimes" frequency (the calculator's default), by organization type:
| Organization | Exposed activity | Value potentially better handled |
|---|---|---|
| Centralized system | $400 to $600 | $80 to $150 |
| Several tools/people | $1,000 to $1,500 | $300 to $675 |
| Messages, screenshots, memory | $1,800 to $2,200 | $720 to $1,100 |
Limits
Scenario, not measurement
The percentages are working assumptions, not an average calculated from actual Trakoli customers.
Doesn't include execution
Using Trakoli doesn't automatically convert exposed value into recovered value — that depends on how the team actually uses the system.
Disclaimer
The correct way to describe what the calculator shows is: "in a scenario declared as non-centralized, the calculator estimates that part of the exposed value could be better handled." It is not: "Trakoli recovers 60% of lost sales." No calculator result should be cited as a product performance statistic, a verified customer result, or a guarantee.